
Friendly Names for the permaweb
The Arweave Name System is a simple way to name and find things stored on the permaweb. It's a smart contract based system that helps you find your data, apps, or websites on Arweave easily.

Key Features
Arweave for the masses.
Arweave data transaction IDs have become human readable, and will enable adoption of the permaweb.
Human Readable
Arweave transaction IDs are 43 case sensitive characters long, impossible to remember. ArNS matches that transaction ID to a friendly name in a decentralized way.
Google Searchable and Presentable
Show up looking legit in Google results - Google indexes the permaweb, and yourname.arweave.net is going to look a lot more presentable than arweave.net/234as138j_12ss1sd-A-ssuwEjhaAFFnns__dD.
Ownable Subdomains
Each ArNS name is given a token which provides ownership & allows it to be resold like an NFT.
Multiple Top Level Domains (TLDs)
ArNS Subdomains resolve through any ar.io gateway. This means that your ArNS is resolvable by multiple gateways. (TL;DR, TLDs are awesome.)

More ArNS Benefits
Easier to remember
ArNS makes it easy to find things on the permaweb by using short and easy-to-remember names instead of long and hard-to-remember addresses. Did someone say ar://convenience?
A permanent record (immutably timestamped)
ArNS keeps a perfect record of all addresses and names, making it easy to find things from the past. The permaweb enables anybody to look back on data, websites, and applications exactly as they were published.
The ArNS Registry makes it easy and transparent to look back at what data was stored with an ArNS. Imagine being able to use Google from 2003 or the first version of Facebook - the ArNS Registry keeps perfect records of where your ArNS points. ar://tightness
SEO optimization
ArNS helps to improve the visibility and accessibility of permaweb addresses.
ArNS makes permaweb addresses look more professional in Google search results by allowing them to be found through multiple websites and subdomains. ar://dontletyourdreamsbedreams