“AR.IO provides seamless access to Arweave as a decentralized, permanent data storage network. Because of that:
We can store media files in the network for extended periods at minimal cost.
We can easily swap out files or update metadata using the same API and AR.IO tooling.”
Consumers care about the ethics behind products more than ever. Were these jeans made at great harm to the environment? Was child labor involved in making this light fixture? Supply chains, however, are vast and opaque, so it is challenging to prove that a product’s ethical standards, even to the companies that make them.
Attempts to ‘look good’ have led to a flood of greenwashing — misleading Environmental, Social, and Governance (ESG) statements that inflate marketing potential, but have little substance in reality. For example, Starbucks released a “straw-less lid” in 2018 as part of a sustainability campaign, but this lid actually contained more plastic than the previous lid-and-straw combination.
Trackgood is fixing this by redefining transparency of supply chains with blockchain and AI so consumers and brands can accurately represent their sustainability record.
And at the core of their strategy? Arweave and AR.IO — the First Permanent Cloud Network.
The Problem: Trust is Broken
Companies know transparency is crucial to earning trust. But proving where products come from, how they’re made, and who is involved is an extremely difficult task. Supply chains are complex, and, as a result, most ESG claims are unverified and unverifiable.
Trackgood saw this gap and looked to solve the traceability of products in the supply chain. To do this they needed a cost-effective way to store and track the data of the supply chain for brands and consumers.
However, traditional storage solutions didn’t cut it. They needed something decentralized, permanent, and cost-efficient.
“The primary problem Trackgood aims to solve is the prevalence of greenwashing and misleading ESG claims, and lack of traceability in supply chains.”
The Solution: NFTs + Arweave + AR.IO
Trackgood found the solution to supply chain transparency by leveraging the power of NFTs on Arweave.
NFTs are best known for collectibles and degen speculation, but Trackgood unlocks the utility of NFTs in a new way. Here is how they are using NFTs to create transparency in the supply chain:
Product NFTs: Each product gets associated with an NFT - a simple, digital, immutable representation of physical products - and their status is automatically updated as they move to different stages of the supply chain.
Enterprise Profile NFTs: These are a reputation system for brands. Companies that put more product data on-chain get upgraded NFTs, showcasing their transparency.
“This acts like a badge of reputation. Going forward, brands will compete on product category leaderboards for consumers.”
This is next-level supply chain verification—no fluff, no greenwashing.
The ability to do this with NFTs is built on the foundation of Arweave & AR.IO. With data on the Permanent Cloud, Trackgood gets:
✅ Immutability – A permanent, verifiable record for every supply chain claim.
✅ Scalability – Storage that grows with them, without breaking the bank.
✅ Flexibility – Easily swap out files and update metadata using AR.IO’s API.
This setup powers everything from AI-generated ESG insights to NFT-backed product tracking.
“We chose Arweave due to its significant decentralization attained for a cheap price. While decentralization is a core principle of Trackgood’s, we are pragmatic about not needing to overpay other protocols when cheaper decentralized options exist.”
Gamifying ESG: Scan-to-Earn & $TRAI Token
Trackgood doesn’t just tell people about sustainability—they make them part of it.
With Scan-to-Earn, consumers scan product barcodes, verify ESG claims, and earn $TRAI tokens. This crowdsourced data strengthens their ESG dataset and builds a verifiable foundation.
“We’re gamifying this with $TRAI token incentives, leaderboards, and interactive initiatives. $TRAI will also be used as a governance token later on.”
Put all of this together and now consumers can play a role in making corporate transparency real. We don’t just have to take a company’s own word about their producs, we can independently verify their claims.
The Results: Real Impact, Not Just Promises
🚀 +189% Customer Engagement
♻️ +204% Improvement in Sustainability Goals
📲 2,740+ Scans in Q1 2024 → 4,317+ Scans in Q2 2024
Trackgood is turning ESG data into action—and it’s working.
“We bridge the gap between consumer intention and action by providing transparent narratives and turning complex data into compelling stories.”
