03
Logo
03
Logo
03
Logo
The AR.IO elephant logo is formed by creating negative space for the letters ‘I’ and ‘O.’ These spaces create archways (or gateways) supporting traffic in and out of the permaweb. The elephant is significant because it represents the permaweb - a permanent, decentralized internet built on Arweave - which AR.IO helps make possbile. It is similar to the normal web, but everything published on it is available forever. This permanence is symbolized by the elephant’s long-lasting memory. AR.IO helps ensure that the world’s most important data is forever remembered and easily found, via gateways that never forget.
The AR.IO elephant logo is formed by creating negative space for the letters ‘I’ and ‘O.’ These spaces create archways (or gateways) supporting traffic in and out of the permaweb. The elephant is significant because it represents the permaweb - a permanent, decentralized internet built on Arweave - which AR.IO helps make possbile. It is similar to the normal web, but everything published on it is available forever. This permanence is symbolized by the elephant’s long-lasting memory. AR.IO helps ensure that the world’s most important data is forever remembered and easily found, via gateways that never forget.
The AR.IO elephant logo is formed by creating negative space for the letters ‘I’ and ‘O.’ These spaces create archways (or gateways) supporting traffic in and out of the permaweb. The elephant is significant because it represents the permaweb - a permanent, decentralized internet built on Arweave - which AR.IO helps make possbile. It is similar to the normal web, but everything published on it is available forever. This permanence is symbolized by the elephant’s long-lasting memory. AR.IO helps ensure that the world’s most important data is forever remembered and easily found, via gateways that never forget.
Lockup
Lockup
The lockup is comprised of the elephant logo and the AR.IO wordmark.
The lockup is comprised of the elephant logo and the AR.IO wordmark.
Logo
Wordmark
Permitted Variations
Permitted Variations
The use of outlines is permitted for the AR.IO wordmark, as pictured below.
The use of outlines is permitted for the AR.IO wordmark, as pictured below.
![](https://framerusercontent.com/images/4QSbvasrcQVzR8N6s4VQcsw0YXM.png)
![](https://framerusercontent.com/images/4QSbvasrcQVzR8N6s4VQcsw0YXM.png)
![](https://framerusercontent.com/images/4QSbvasrcQVzR8N6s4VQcsw0YXM.png)
![](https://framerusercontent.com/images/lzXHbsvLFnRA6u2ciRnaYpHA.png)
![](https://framerusercontent.com/images/lzXHbsvLFnRA6u2ciRnaYpHA.png)
![](https://framerusercontent.com/images/lzXHbsvLFnRA6u2ciRnaYpHA.png)
Safe Zones
Safe Zones
The exclusion zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics, and imagery.
The exclusion zone safeguards the legibility and impact of the logo by isolating it from other visual elements like text, graphics, and imagery.
The safe zone for the logo equals the width of the small circle within the logo.
The safe zone for the wordmark equals the width of the small circle within the logo.
Dont's
Do not diminish the value of the logo in our brand. Avoid the following treatments.
![](https://framerusercontent.com/images/MgwLFaWGVfdwsTxQCNfKFTFRzf0.png)
![](https://framerusercontent.com/images/MgwLFaWGVfdwsTxQCNfKFTFRzf0.png)
![](https://framerusercontent.com/images/LzY1yZm8SKNDp2oARg0kEp9nY4.png)
Colors
Colors
When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.
When combining the logo with brand colors, always ensure there is ample contrast in color pairings. The following examples are approved combinations.
![](https://framerusercontent.com/images/RuhDbZWwpTJfMBgdQXXRG6lZI.jpg)
![](https://framerusercontent.com/images/RuhDbZWwpTJfMBgdQXXRG6lZI.jpg)
![](https://framerusercontent.com/images/RuhDbZWwpTJfMBgdQXXRG6lZI.jpg)
![](https://framerusercontent.com/images/vDbMkz4511I0qCb2DdS0vtlA.jpg)
![](https://framerusercontent.com/images/vDbMkz4511I0qCb2DdS0vtlA.jpg)
![](https://framerusercontent.com/images/vDbMkz4511I0qCb2DdS0vtlA.jpg)
Download Assets
Download Assets
AR.IO logo suite
AR.IO logo suite
AR.IO logo suite